Text Can't Be Marginalized

Robert Carroll, a CEO at SDL Web Content Management Solutions raised a good article for those marketers out there. On this article (source: Mobile Marketer), Robert shares some ideas on how marketers increase can differentiate the variety of mobile hypes to engage current and potential customers.

Here's some of the brief information in mobile marketing by utilizing SMS:

Not only does texting have deep roots in friend-to-friend communication, it has much stricter rules governing its use than email does, lowering the level of innate resistance to messages received through the medium.

Mobile users have long since wired texting into their behavioral patterns. You get the alert. You read the text. You respond—because you want to.

Not only do text messages have an extraordinary open rate, evidence suggests the response rate also exceeds the performance of other marketing channels.

When used to make real-time, on-the-spot offers, texting has repeatedly yielded a better than 10 percent response.

As long as the offers made via SMS are perceived to be of real value to the recipient, the relationship of trust between consumer and brand only deepens with each exchange. 

According to a 2010 research report from the Mobile Marketing Association, mobile advertising, too, vastly outperforms outreach in any other medium:

• 45 percent of consumers notice mobile advertising

• Of these, 29 percent respond to mobile advertising

• Of these, 39 percent make a purchase

If you would like to read more about it, find it here 

"Do you know that 73% of consumers are attracted more on promotions delivered by mobile devices?"

Now start to list your target market, text them, and boost your business with Mobility2U