If you go through all the information online about the guidelines, you may have wasted hours of your day just to research. Let us help you to summarize it.
As for you marketers, following the privacy guidelines of Mobile Marketing is important. Whether you are advertisers, content & application providers, aggregrators, or carriers, following the code of conduct is compulsory and therefore nothing will hamper you from doing the business.
Read carefully, go through it, start to practice, and.. Good luck!
1. Think about a strategy.
Bear in mind, that your strategy should be align with your objectives. Whether you want to increase customer loyalty, or engage to new and fresh customers, it's your call.
2. Keep it simple, relevant and targeted.
Don't over communicate and make it as a 2-way communication. The more interaction happens between you and customers, the more attracted it will be.
3. Be Adaptable and Informative
Be more savvy, learn and aware of the rapid changes of technologies. So in the future there will be no 'techno-shock' towards the adoption and penetration. Don't forget to let your customers know what's happening with the current situation, ensure they understand every rules and regulations of your marketing program.
Includes opt-in on your messaging programs, either via SMS, MMS, IVR, web registration, WAP form, etc. Don't let them complain because of your unpermitted promotion.
5. Safe and Secured
A system to protect user information has to be implemented, keep it under your control to prevent any misuse of unauthorized data.
Sources: www.mmaglobal.com/policies, www.thedma.org
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