Wednesday 1 June 2011

Dear Marketers,

Do you know that according to a recent study, only a fifth of the 1.6 billion mobile devices sold in 2010 were smartphones? Meaning most of the mobile devicaes sold last year were simple text-enabled mobile phones. It can be highlighted that text messaging is an efficient channel for communicating with customers and prospects.

There are a number of things to consider when creating an SMS marketing campaign.

1. Create a good relationship with consumer – A simple introduction within the message would create a good impression. For example, “Hey, thanks for following. You just receive…”

2. Make it personal. Not a mass communication – Mention their names, personally. Such as “Hi Brad, thanks for purchasing with us”

3. All about value and timing – Understand your market, send them messages during the appropriate time with a suitable content.

4. Provide options to them – let your customer choose what they want. Such keywords like “STOP”, “Subscribe”, “Reply” are shall be given to them.

The question is, who will provide and help you to all of these matters if you want to reach your markets?

The answer is right in front of you. Welcome to Mobility2U, your one and only mobile marketing solution.



http://mobility2u.isentric.com

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