A "mobile" who forgets its shell.

As brands continue to incorporate mobile bar codes, advertising and content into their mobile campaigns, it is important not to forget about the significant role that SMS plays in consumer engagement. It again needs to be ensured that the strategy comes from highlighting the content and value to drive user engagement.

According to Jody Haneke, president of Haneke Design, SMS is just as important to have as a mobile Web strategy. It is agreed that having some sort of call to action to get somebody is important especially incorporating SMS into the marketing strategies. There’s just a whole lot of opportunity still in the SMS component of mobile marketing.

“SMS is where all the action is today.”




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